Doing my part to undermine Rick Santorum. You can too!

When you Google for "Santorum," this is the top search result. (Click to enlarge - but only if you're not too squeamish.) You can help keep this brilliant effort working.

It’s time to use my power for good.

Yesterday NPR reported on how the batshit crazy social conservative former US senator Rick Santorum is pulling ahead in Republican polls for the presidential race.

Santorum has always annoyed and amused me. But with this, he’s officially scaring me.

Today, Marketplace Tech Report reminded me about Rick Santorum’s Google problem — so I decided to take action.

So here I am linking to SpreadingSantorum.com, a Google bombing page that writer Dan Savage set up in 2003.

Furthermore I encourage everyone else to do likewise.  Especially if you’ve had your own web site or blog under its own domain name for several years. But even if your only online presence is via a third-party service like Facebook, WordPress.com, or Tumblr (where you don’t have your own domain), I still encourage you to post a link to SpreadingSantorum.com.

Talk about a long-term investment in search visibility that is REALLY paying off! Here’s how it works…

When a website or page has been on the web and attracting links for several years, Google promotes it in search results so it ends up near or at the top of the first results page for relevant Google searches. This ultimately raises the destination site’s Google PageRank — especially when it’s linked to by sites with PageRank that exceed its own.

So far, SpreadingSantorum.com has a PageRank of 5 — but it’s already showing up at the top of Google searches for the term Santorum. (See screenshot at the top of this post.)

My site, Contentious.com, has been online and publishing fairly continuously since 1997. I currently have a PageRank of 6 (out of a possible 10 points). Not to be self-congratulatory, but that’s pretty good for a blog run by one person. That’s the power of a site being online under the same domain for nearly 15 years.

This also means that when I link to other sites with a lower PageRank, my inbound link helps their search visibility in Google. Right now, SpreadingSantorum.com has a PageRank of 5. So in fact, my inbound link helps this site maintain its search visibility.

Why link to SpreadingSantorum.com now? 

Now that Santorum is pulling ahead (however moderately) in Republican polls, it’s likely that Republicans and social conservatives — who have a pretty good track record for unified action — will try to undermine SpreadingSantorum.com‘s search visibility by linking like crazy to the official Santorum campaign site. (Yes, I am deliberately NOT linking to that site here.)

Also, mainstream news sites, political bloggers, and others are especially likely to link more often to the official Santorum campaign site, now that his viability as a candidate is increasing. (I’m gonna go wash my hands, now that I’ve typed that sentence, ick…)

All of this means that this brilliant social/political/search hack is currently under threat and needs your support. So link now, and keep linking! The more links on more days from more sites, the better!

What kind of power do your links wield?

Here’s how to check PageRank for your site or any site:

GO FORTH AND LINK TO SPREADINGSANTORUM.COM! And do your part to undermine an increasingly powerful politician who denies evolution (and thinks scientists are amoral), wants to eliminate birth control and opposes abortion rights (thus indicating he thinks women’s most important role is as an ambulatory incubator for male sperm), and who has compared homosexual sex to bestiality and child rape.

Yeah. Really. No kidding. Batshit crazy has no business in government — especially in the White House.

I realize this perspective flies in the face of reality, but I have a dream… of sanity…

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