Social Media for News Sites: J-Lab learning module, live chat

Recently I helped co-author a new learning module from the Knight Citizen News Network: Likes & Tweets: Leveraging Social Media for News Sites. It’s a pretty detailed resource, intended primarily for online local news startups — but the lessons there could be applied by local news orgs in legacy media, as well as anyone trying to connect with a community online.

I only played a small role in this project — the vast majority of the work was done by Susan Mernit and Kwan Booth – my Oakland Local cofounders and partners in the House of Local media consulting group.

Yesterday, Susan, Kwan & I participated in a one-hour live chat hosted by J-Lab about this learning module. You can replay the complete transcript. We got really great interaction on this. J-Lab told us that this live chat attracted far more readers and participants than its other live chats. It was fun, and I’m glad it was a success!

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