Apple shows how to undermine its ecosystem for content apps

Earlier I wrote about how I thought it was a mistake for News Corp to invest so lavishly in The Daily, the first-ever iPad-only newspaper.

This morning, as I listened to the streaming audio of Rupert Murdoch’s official unveiling of this publication, I saw a headline that made me think Murdoch — and any content publisher or retailer — should be especially wary about depending too heavily for revenue delivered via iPhone or iPad apps. It was: Apple blocks Sony e-book app. Is Kindle next?

In a nutshell, Apple recently rejected Sony’s new e-reader app from its app store because it jumped users out of the app and into the browser to buy new e-books. This strategy skirts Apple’s considerable 30% cut of all in-app purchases, and it’s how Amazon has handled e-book sales for its popular Kindle iPhone and iPad apps since the beginning.

I did some research this, and it looks like Apple is sending some potentially destructive messages to the iOS app ecosystem they’ve worked so hard to create. So I wrote about this today in my CNN Tech mobile blog…

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Oppose internet censorship …and then what happens?

There’s a well-designed site informing people about the nature, extent and mechanisms of internet censorship called: So you still think the internet is free

Basically it’s a series of well-chosen infographics, which make their points well.

At the end, there’s this call to action:

Time For You To Take A Stance.

Do you want an internet with more openess and less censorship?

47,347 People

Have Said YES.

…I clicked on the “say yes” button. And…

Nothing happened.

Huh?

Perhaps the creators — whoever they are, they don’t say — are trying to make an ironic meta-point: “You can’t actually do anything about net censorship, so your opposition is futile.”

Or maybe they got so enamored with creating a perfect design experience that they forgot about the action part? Which would be a damn shame.

Or maybe something about the “Say Yes” button is broken?

Either way, it’s a great windup and pitch. But the connection is missing.