Why the Qualcomm-Opera Mini deal could mean a boom in mobile web traffic

Earlier this week, Qualcomm announced a deal to make Opera Mini (a really slick, lean, fast mobile web browser) the default browser on its  BREW MP platform for feature phones.

So a new slew of cheap handsets with much better browsers will be hitting the stores as early as this summer.

Over on the blog for House of Local (a media consultancy I work with), I wrote about why this is such a big deal:

See: Qualcomm, Opera deal means cheap phones will be doing LOTS more web surfing

And for the Knight Digital Media Center, I explained why news organizations should care about this development, and start taking lean mobile more seriously in their mobile and business strategy:

See: Qualcomm, Opera deal could dramatically boost mobile web audience

The point is: Do you want to get most of the mobile audience now? Or neglect that audience so much that they decide you’re not worth their time?

This year is the big opportunity for building mobile audience. Smart publishers should try to not get their heads stuck up their apps.

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