links for 2010-07-29

  • "The ways of reaching an audience are now limitless. And there is a premium for “sticky” experiences that engage consumers, over the old-fashioned billboards and banner ads which consumers are more likely to overlook. And building these experiences can be risky, and costly.

    "Still, companies are taking the gamble, buying up companies with no clear revenue model, and investing in experimental outreach strategies for which “success” has only a few solid metrics.

    "To navigate the muddy waters of digital outreach you need a guide. Sarah Szalavitz is one of the more informed and experienced folks in the social media world. Founder and CEO of 7-Robot"

  • why the hierarchy crap? "At a press conference on Monday, Assange said that, along with The Guardian, “we had Der Spiegel and New York Times and us in a collaborative basement, if you like, working on this material.” The WikiLeaks website speaks of the three outlets as its “media partners.”
    “I’ve seen Julian Assange in the last couple of days kind of flouncing around talking about this collaboration like the four of us were working all this together,” says Schmitt. ”But we were not in any kind of partnership or collaboration with him. This was a source relationship. He’s making it sound like this was some sort of journalistic enterprise between WikiLeaks, The New York Times, The Guardian, and Der Spiegel, and that’s not what it was.”"
  • "Early users of the service are offering long, thoughtful answers. That will change in time, but answers that aren't helpful will not be voted up. Will obnoxious partisan answers be voted to the top in a tyranny of the majority? Even if such an answer were to be at the top, the next one below it would likely be more informative, empathetic and useful. Facebook engineer Beau Hartshorne has also said on the site that users will be demoted if they ask questions that are really assertions. There will be individual Questions that get nothing but terrible answers – but in aggregate, due to the scale of the humanity doing the voting, I think the Questions experience will be on balance strong."
  • "There's something about their language, their methods, and their networks that resonate in this world, and I think that's a big part of their appeal to people who might be thinking about disclosing data. There's a certain technical language of encryption and surveillance that Wikileaks speakers have used when talking about journalism that I haven't heard inside many traditional media organizations. There's this notion of being "shadowy," being "everywhere," and being there "all at once" that I've noticed coming out of Wikileaks as well. I haven't seen Wikileaks invited to many future of journalism conferences — but they were the keynote speakers at last week's Hackers on Planet Earth conference in New York City."
  • Excellent exploration of the past and future evolution of a blog network.

    "The next big step is to translate those papers and discussions into something that can be understood by people outside of the narrow discipline – the lay audience. That lay audience is also stratified. A scientist in one field is lay audience for another field, but is highly educated and tends to think like a scientist. Then there are generally well educated people who are interested in science. And then there are people who don’t even know if they would be interested in science. Thus, there need to be several different levels of presenting science to the lay audience. And there need to be both “pull” (for interested audience) and “push” (for not yet interested audience) strategies for disseminating scientific information."

  • How to tether your laptop w/ your droid incredible (if you pay for the service)

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