links for 2010-06-29

  • "Short code campaigns may be launched as standard SMS programs, in which consumers aren't charged for the content; or as premium SMS (PSMS) programs, for which consumers are charged. In both instances, the basic messaging charges under the carrier's rate plan apply. With PSMS, the consumer is also charged an additional fee for the content.

    "Due to their ease of use for consumers, CSCs help increase consumer response to advertising and marketing promotions. For some, text messaging is new. Thus, it simplifies the data entry process and the ability to participate in campaigns"

  • "Messages sent to short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a reoccurring monthly service that will be added to their mobile phone bill until they text e.g. the word "STOP" to terminate the service."

    "An alternative to inbound SMS is based on long numbers (international number format, e.g. +44 7624 805000), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as television voting, product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers. Long numbers do not run on a dedicated messaging network so message speed can be slower than messages transported via a Short Code."

  • Platform for SMS outreach management, but costs START at $500/month.
  • "Our mission: in one day, prototype six different campaigns for engaging residents of Mexicantown (a.k.a. Southwest Detroit) in covering the issues of their community via MobileCommons text messaging platform and the Public Insight Network. We had just hours to learn enough about Mexicantown to brainstorm ideas, and then to test them in the community in the afternoon.

    "My team was made up Mexicantown residents and community activists, myself and employees of WDET The Detroit public radio station) and Public Radio International. In brainstorming mode, we listed a couple dozen ideas for engaging the local community in covering issues significant to Mexicantown. Drilling down, one issue quickly surfaced: semi trucks were being routed down residential streets in Mexicantown, spewing diesel smoke that local residents blame for high rates of child asthma and causing a range of other issues including noise pollution, safety hazards, increased traffic and wear and tear on local streets."

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