links for 2010-06-19

  • "Google’s mobile click-to-call ads program in search is apparently a big success. Although reluctant to share specific numbers, Google previously said that response rates were “5 to 30 percent better” than other AdWords CTRs in mobile. Even the URLs in these ads get more clicks, Surojit Chatterjee, Senior Product Manager, Mobile Ads, previously told me. Google also said that both users and advertisers really like these ads.

    "Now Google is formally expanding the click-to-call program to its content network on mobile devices. This was previously announced at Google’s developer conference in May. But now it’s going live. Advertisers need to opt-in to the content network on “high end mobile devices” and enable Phone Extensions."

  • "Major new features in this release include a sexy new default theme called Twenty Ten. Theme developers have new APIs that allow them to easily implement custom backgrounds, headers, shortlinks, menus (no more file editing), post types, and taxonomies. (Twenty Ten theme shows all of that off.) Developers and network admins will appreciate the long-awaited merge of MU and WordPress, creating the new multi-site functionality which makes it possible to run one blog or ten million from the same installation. As a user, you will love the new lighter interface, the contextual help on every screen, the 1,217 bug fixes and feature enhancements, bulk updates so you can upgrade 15 plugins at once with a single click"
  • "…instead of Tweeting from “San Francisco”, I now get the ability to specify that I’m tweeting from my office. Clicking on a place will also bring up all the recent Tweets from that place, and it’s working with Tom Tom and Localeze for the listings data. This brings Twitter’s model closer to Foursquare in that a tweet from a place can be an implicit “check-in”. Of course it’s meant to be a lot more than that, as 140 characters represent more of a status update than a binary check -in

    "Foursquare meanwhile has taken the opposite path by letting users add 140 characters to a check-in. So they’re becoming more and more like each other, which many have argued is tantamount to the death of Foursquare. That could have some truth, given Twitter’s 190 million monthly users, but the new functionality also seeds Foursquare by letting users view recent checkins for any venue associated with the service."

  • I'll definitely want to get this app. I'm really getting to like Groupon, glad it's android-friendly
  • Great 2009 Where 2.0 presentation. Really nails a bunch of things that bug me about Local search.
  • "Why, with only 140 characters, must we waste seven on http://? Neither Web browsers nor ordinary citizens need this ugly cluster anymore to recognize a URL. When was the last time you saw a print ad that included a link beginning with “http://”?
  • I SO relate to this post! And I love the illustrations 🙂

    "I begin to feel like I've accomplished my goals. It's like I think that adulthood is something that can be earned like a trophy in one monumental burst of effort and then admired and coveted for the rest of one's life. This is a mistake."

  • "The new open source software, called OpenBlock, will be developed by the non-profit OpenPlans and installed at different-sized newspapers, The Columbia Daily Tribune and the Boston Globe. The Tribune, in Missouri, will use OpenBlock as a stand-alone website. The Boston Globe will test widget integration with their broader digital product suite.

    “As city governments make more data publicly available, it creates a need for tools and strategies that citizens can use to derive value from these data sets and improve their communities. Making block-by-block data available on an open source platform improves the accessibility and usability of this information and encourages people to collaborate, communicate and develop applications that enhance their daily lives,” said Nick Grossman, OpenPlans’ director of civic works."

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