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links for 2010-03-11

  • "While you may see banner ads on YouTube’s mobile home, search and browse pages, you won’t see ads on the clips themselves. Those will come eventually, Shishir Mehrotra, YouTube’s director of monetization, told Advertising Age, but in the near term, it’s too difficult for the company to pull off. That’s because there are too many handsets, with different standards and requirements, to support."
  • "Today we're posting the "iPhone Developer Program License Agreement"—the contract that every developer who writes software for the iTunes App Store must "sign." Public copies of the agreement are scarce, perhaps thanks to the prohibition on making any "public statements regarding this Agreement, its terms and conditions, or the relationship of the parties without Apple's express prior written approval." But when we saw the NASA App for iPhone, we used the Freedom of Information Act (FOIA) to ask NASA for a copy, so that the general public could see.

    "This "license agreement" is particularly relevant right now, given the imminent launch of the iPad and anytime-now issuance of the U.S. Copyright Office's ruling regarding jailbreaking of the iPhone.

    "So what's in the Agreement? Here are a few troubling highlights…"

  • According to Clyburn, next week's Plan will recommend a three-part National Digital Literacy Program that will consist of
    * a National Digital Literacy Corp
    * a one-time investment to bolster the capacity of libraries and community centers
    * an Online Skills portal for free, basic digital skills training.

    Why? "As political dialogue moves "to online forums; as the Internet becomes the comprehensive source of real-time news and information; and as the easiest access to our government becomes email or a Web site, then those who are offline become increasingly disenfranchised," said Clyburn. "

  • "PON technology is expected to offer 10Gbps downloads in the next year or two, though this will amount to a guaranteed per-user capacity of "only" 160-320Mbps. Verizon is already trialing the XG-PON technology in the field, announcing in December 2009 that it had done its first successful 10Gbps test outside the lab. Standards for XG-PON should be finalized this year, but it won't be in wide use for some time. (Verizon called it a "technology validation" rather than a "product trial.")

    "Somewhere around 2027, PON should offer 100Gbps of download capacity; split between end users, this should guarantee 10Gbps downstream connections."

  • "Part of the new feature will involve the use of Twitter’s link shortener twt.tl, which may now start popping up in some of your emails and direct messages."
  • "Perhaps nobody is as ambitious as PayPal. In November, it further opened up its code, giving anyone with rudimentary programming skills access to the kind of technology and payment-industry experience that Ivey used to build Twitpay. The move could unleash a wave of innovation unlike any we’ve seen since self-publishing came to the Web. Two months after PayPal opened its platform, 15,000 developers had used it to create new payment services, sending $15 million through the company’s pipes. Software developer Big in Japan, whose ShopSavvy program lets people find an item’s cheapest price by scanning its barcode, used PayPal to add a “quick pay” button to its app.

    "Previously, anybody who wanted to create a service like this would have had to navigate a morass of state and federal regulations and licensing bodies. But now engineers can focus on building applications, while leaving the regulatory and risk-management issues to PayPal."

  • "For software developers, selling applications in the marketplace means tapping a customer base of the 25 million users — and 2 million businesses and universities — that already use Google Apps. The store launched with 50 applications, including a payroll app from software veteran Intuit(INTU) and a spate of tools from startups, such as a project-management tool from Manymoon. Developers can make their existing cloud applications compatible with Google Apps using Google's application programming interface tools. There is a one-time fee of $100 to list applications in the marketplace, as opposed to the $99 annual fee that Apple(AAPL) charges iPhone developers in the iStore."
  • "Facebook plans to clone Foursquare's central service — the ability for site members to use their phones to "check-in" from restaurants and bars — and make it a mere Facebook feature. But Foursquare cofounder Dennis Crowley says there's something Facebook can't clone: the real-life friendships between Foursquare users.

    "Facebook used to be who your friends are, now it's everyone," Dennis told us in an interview. "[Foursquare] is more tightly curated to who you want to have as your check-in friends. Facebook is good place for status updates and sharing photos, not to keep tabs on where people are going."

    "Here's the main problem with Dennis's very sound argument: Facebook has 400 million monthly users. Even if "checking-in" with Facebook only catches on with a small percentage of the site's users — such a userbase could easily dwarf Foursquare's half a million users."

  • "The larger goal here is to get managers comfortable with, and conversant in, online communications technology. This comfort can't be outsourced or delegated. As news communication businesses shift from print to online, their managers must become as comfortable and conversant in online communication as they were with the printed word. Otherwise, their leaders are reduced to followers, and their businesses run adrift."
  • Wow, a poly/sexual freedom activist & scholar in China!

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