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Dumb, dumb, dumb…. Looks like Jeremiah Owyang had good reason to jump ship from Forrester, if they're going to be so short-sighted.
"Credible reports are coming into SageCircle that Forrester management has set a new policy that analysts with personally-branded research blogs must take the blog down or redirect readers to a Forrester-branded role-based blogs.
"Forrester response: when we say “personal blogs” we are referring to personally-branded blogs where the analyst comments on issues related to their research coverage or technology markets. Examples include The Heretech (Tom Grant), Web Strategy by Jeremiah (Jeremiah Owyang), A Software Insiders Point of View (R “Ray” Wang) and Mobile Strategy by Julie Ask (Julie Ask)."
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"Within 35 months the whole newspaper industry needs to move its emphasis from the static Web to the mobile Web. From 17-inch displays to 3-inch displays. From full keyboard and mouse to one-handed navigation. And you can’t really wait until the deal is done if you want to be a major player in technology. If Gartner’s prediction is accurate, newspapers really have just 18-24 months to position themselves as the leading news content provider for mobile platforms."
See Clyde Bentley's timeline for how to meet this goal
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"By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
"Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt."
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