Kevin Muoio, discusses key drivers and trends in mobile content usage & advertising:
* What does the market look like today?
* What are mobile phone owners doing?
* What are the key technology & business drivers?
* iPhone â€“ key consumer usage trends
* Mobile Advertising â€“ Display, SMS and Short Codes
* Mobile Display Ads â€“ current landscape for mobile
"NPD reports that overall handset sales in the United States grew 14 percent year-over-year in the second quarter of 2009 and that sales revenue increased by 18 percent. The average selling price of a phone also increased, by 4 percent, to $87.
â€œFeature phones are taking on more of the physical characteristics of smartphones, and often offer greater exposure to carrier services,â€ said Ross Rubin, director of industry analysis at NPD, in the statement."
Examples of how several journos are currently incorporating social media into their workday
"OneWorld has demonstrated that a news service can talk up to its audience, surprising them with how much they can know and how much others like them are doing. It has sought to engage, inform and equip its audience to be vocal and active, and in doing so has created a model for news that is solution-oriented, that explains social problems and illustrates them, and that is based on knowledge of activists and stakeholders on the ground. Through Yahoo!, OneWorld U.S. has been able to bring this model to a mainstream audience, giving a voice to the unheard and bringing new attention to their untold stories.
"The partnership has also highlighted and encouraged an increasing appreciation for nonprofits as sources of news. Tremendous growth in the nonprofit-news sector, coupled with the expansion of opportunities for platforming nonprofit news on the mainstream news websites, has brought increased visibility and credibility to nonprofit news providers."