Indy zombie video series! First episode.
Letâ€™s say a newspaper executive opens a store. They put some story headlines up in their shop window.
Now one of those old fashioned newskids comes along. You know, the type that youâ€™d see in movies selling papers on the street. Letâ€™s call the kid Google.
Google reads the headlines and then scampers off down the street, shouting out to people things like â€œSenateâ€™s debating health care!â€ or â€œ1 out of 4 homeowners are in the red!â€
Some of these people are interested. They ask this Google kid for more information, and Google sends them back to the news store.
At the store, the news exec owner greets visitors by asking them what the hell they want. Perplexed, they visitors say they heard about these stories and wanted to know more. The exec shouts at them. â€œGet the hell out of my store, you freeloader! This is for members-only. We donâ€™t need riff-raff like you in here.â€
"Once upon a time, I blocked Google from being able to index (or even access) Associated Press stories from our local newspapers' websites. It was not a stupid thing to do.
"At that time, we were not participating in any national ad networks. Every pageview delivered to anyone outside a newspaper's geographic market was a net loss in two ways: One, it consumed some server resources (not a huge deal, but servers do have costs). Two, when the ad server delivered a local ad to an out-of-market user, it reduced the effectiveness of that advertising campaign in measurable clickthrough per thousand pageviews.
"Now We're participating in national networks. We can serve nonlocal ads to nonlocal Lookie Lous. We can — and do — sell and deliver behaviorally and demographically targeted advertising, and provide anonymous targeting data to national networks. So we don't block Google, and in fact we're working aggressively to optimize our sites for searchability."
"Context. I want to suggest abandoning the article for the constantly updated topic page (a la Wave). The problem with an article online is that it has a short half life and gathers few links and little ongoing attention and thus Googlejuice. Itâ€™s for this reason that Googleâ€™s Marissa Mayer has been advising publishers to move past the article to the topic. Abandoning the article for some living, breathing news beast yet to be defined may be a bit too radical for todayâ€™s publishers. So instead, I suggest, at least place the article into a space with broader context â€“ archives, quotes, photos, links, discussion, wikified knowledge about the topic, feeds of updates; make the article a gateway to anything more youâ€™d want on its subjects. Daylife (where Iâ€™m a partner) is working on something like that."