Audit Bureau of Circulation's new job: statistics "fluffer" for a flaccid news biz. Seriously, why aren't advertisers revolting over this blatant manipulation?
Pretty good list from Steve Butty, framed in terms that journalism educators will grok.
They put the audience's needs above all. It's tough to hear… but no one cares about us. It's our job to care about them, though. If we can find ways to deliver news and cultivate communities that engage, inspire and inform readers, they will find real value in spending their time and attention with us. And when value is delivered, value is received, whether that be through subscriptions, advertising, event admissions, donations or other forms.
I can't stress this enough: the economic model of journalism is not broken. What is broken is current news managers' perception of the value that they're delivering to the public.
Refocus on the audience – reconnect with them through all the available tools online, and managers once again can enjoy an accurate view of what their audience is getting, and how well they value it.
"So let's look at how Walt did things, and compare that with how things are done in the news business…."