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Nicole Lazzaro, XEODesign: "Often ignored by usability, neuroscience now proves that emotion deeply connects decision making and performance. Emotions also coordinate the actions between people. Therefore the next design challenge for desktop and cloud applications is not making a UI "easy," but rather making it more emotional and social. The trick is that emotions and social experiences cannot be designed directly. This presentation covers how the choices in games craft player emotions to increase engagement."
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