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Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.
Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.
Want to profile your customers? We've asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer base, then develop a social technology strategy.
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Great way to figure out how to make yourselve relevant in real time
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"Friends are fun, but they're only on some websites. OpenSocial helps these sites share their social data with the web. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web."
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Facebook group for the conference I'm at today through Tuesday
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Social media service oriented to African American youth. Mike Days says it's very popular in Philly for spontaneous gatherings
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Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
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What is YouCastr?
YouCastr makes it easy for parents, alumni, family members, and fans to follow high school sports and youth sports. Video of the games is available live or on-demand, and part of the proceeds help support your team!
