"Iâ€™m told by a Dow Joneser familiar with the matter that the reason the Journal isnâ€™t charging for the app is simple: It canâ€™t. The technological platform to do so isnâ€™t up to speed yet.
"This person says Rupert Murdoch himself said he was â€œdispleasedâ€ that his companyâ€™s valuable content is being given away free on the iPhone and BlackBerry and that his displeasure has been made clear more than once to those responsible for mobile.
"Dow Jones did not respond to repeated requests for comment.
"The platform to charge wonâ€™t be ready until early fall, by which time the Journal appâ€™s user base will have gotten good and used to getting it for free. Meanwhile, any potential incremental revenue from mobile subscriptions is being left on the table. Itâ€™s probably not much, but heyâ€”anything helps right now!"