Comments on: 1 Million Twitter Followers: Backstory on CNN v. Ashton Kutcher http://www.contentious.com/2009/04/20/1-million-twitter-followers-backstory-on-cnn-v-ashton-kutcher/ Amy Gahran's news and musings on how we communicate in the online age. Thu, 09 Feb 2012 16:36:42 +0000 hourly 1 By: Roundup: The Latest on Social Media for Nonprofits | Step By Step Fundraising http://www.contentious.com/2009/04/20/1-million-twitter-followers-backstory-on-cnn-v-ashton-kutcher/comment-page-1/#comment-1227514 Roundup: The Latest on Social Media for Nonprofits | Step By Step Fundraising Fri, 01 May 2009 23:11:47 +0000 http://www.contentious.com/?p=2608#comment-1227514 [...] been to the site, now most people have at least heard of it.  Like with the Twitter war between CNN and Ashton Kutcher, it’s mostly been about the numbers.  A million followers?  [...] [...] been to the site, now most people have at least heard of it.  Like with the Twitter war between CNN and Ashton Kutcher, it’s mostly been about the numbers.  A million followers?  [...]

]]> By: tmsruge http://www.contentious.com/2009/04/20/1-million-twitter-followers-backstory-on-cnn-v-ashton-kutcher/comment-page-1/#comment-1227437 tmsruge Fri, 24 Apr 2009 20:21:05 +0000 http://www.contentious.com/?p=2608#comment-1227437 Thanks for ousting this... I was preparing a defense for some of the comments in my article but I see you've done a much better job. How CNN and Twitter gamed the system is under-reported. And yes, there were wide-spread reports that you couldn't unfollow Kutcher. A bit disengenous I believe. And I believe the Malaria No More saw an opportunity to cash in on this as soon as they heard about it. Think about it, Ashton would have had no idea what a bed net was... his original promise was to "ding dong ditch" Ted Turner's house. And that's completely within the repertoire of pranks he's known for. If malaria and bed nets were his original aim, then he should have said so. MNM saw a chance to grab some PR for World Malaria day. Ashton could have donated to MNM without this silly stunt. He didn't, because he'd never heard of them. Kudos to social media and their PR team. I stand by my criticism in my article... Thanks for ousting this… I was preparing a defense for some of the comments in my article but I see you’ve done a much better job.

How CNN and Twitter gamed the system is under-reported. And yes, there were wide-spread reports that you couldn’t unfollow Kutcher. A bit disengenous I believe. And I believe the Malaria No More saw an opportunity to cash in on this as soon as they heard about it. Think about it, Ashton would have had no idea what a bed net was… his original promise was to “ding dong ditch” Ted Turner’s house. And that’s completely within the repertoire of pranks he’s known for.

If malaria and bed nets were his original aim, then he should have said so. MNM saw a chance to grab some PR for World Malaria day. Ashton could have donated to MNM without this silly stunt. He didn’t, because he’d never heard of them.

Kudos to social media and their PR team. I stand by my criticism in my article…

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