"I've been talking with Richard Rosenblatt at Demand Media quite a bit, he has a model that is really gathering momentum. A caveat, we share an investor in Oak, but it wasn't Oak that created the lucky coincidence of Richard and I sharing a flight from LA to San Jose earlier in the week. Demand is based in LA, and like many successful companies there, is often overlooked up here in the Valley or out in New York. But Richard and his team are quietly building a major media company in the flats of Santa Monica. I won't give away all of Richard's secret sauce, but he has a content strategy that really groks search and social media (you can see on example of it here, with YouTube, and get a sense of what he's all about here, in his talk at Web 2 last year)."