Personally, I don't know enough about Pavlina to gauge the integrity of his motives, or his ability to undertake this particular change in a healthy, honest way. But I do know that being poly in a mono world takes courage, and Pavlina does appear to have the consent and support of his spouse (who is choosing to remain monogamous). I think it's especially difficult being "out" about being poly — and especially sharing those experiences publicly — since bigotry such as this post is rampant and surprisingly reflexive and vitriolic.

"10. Agencies will increasingly see their role as that of publishers. Publishers will increasingly see their role as that of agencies. Both can win at this, but only by understanding how to truly add value to real communities – not flash crowds driven by one time events.

"Rumors abound about ad networks, portals and Google poaching audiences and dollars. …Here's how it works: A publisher decides to allow an ad network to sell some of its inventory. That network places a cookie on the publisher's site. Now, when a user leaves that site, and goes somewhere else, the network can track that user. If that user is worth $10 CPM (meaning the cost to reach a thousand viewers) on a site such as Edmunds.com, the network can buy low-value inventory for, say, a 40-cent CPM on MySpace and re-sell it to an auto manufacturer when the onetime Edmunds' visitor arrives on the social-networking site."

…And on marriage: "I very much like the notion of long-term, committed relationships. I think long-term relationships are wonderful. I just think marriage is a poor vehicle for expressing them. …The institution of marriage is simply too far out of sync with the realities of human relationships."

And on people's reactions to him trying polyamory: "It’s tough having someone question the way you’re living your life, nudging you to consider alternatives, even if it’s done indirectly. That can feel very uncomfortable. I know because I’ve been on the receiving end many, many times. The worst thing anyone can possibly do to you is to raise your awareness of something you don’t feel ready to face."

"Send us your questions, items that you might think would be of value and even if your aren’t in journalism, we wish to be of assistance. If we don’t know the answer, we will try to find it."