spy can listen in on the social media conversations you're interested in. What do you want to listen for?
This cartoon totally nails the corporate bailout situation…
This is a tool anyone couls use — including journos, bloggers, and news orgs — not just companies selling products or services:
"Forrester's Social TechnographicsÂ® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides). Based on our survey data we can see how participation varies among different groups of consumers, globally.
"Want to profile your customers? We've asked about hundreds of brands and behaviors â€” customers of specific retailers and car owners by brand, for example."