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Suggestion #3: "Start developing original content again. I never really understood why Yahoo got out of the content development business in the first place. My guess is it got a severe case of Google envy and decided to heck with creating content when you can make a fortune off other people's. It's time to concede the 'starting point of the Web' to Google and focus on becoming the 'premier Web destination.'"
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"TV stations in New Orleans learned a lot from Katrina three years ago, when some stations were forced off the air and out of town by the hurricane that flooded the Crescent City. Some of what the stations had implemented since Katrina came in handy Sunday and Monday as Hurricane Gustav hit the Gulf Coast and moved inland. Here are some of the stories that emerged Tuesday, after Gustav had moved on."
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How one Washington Post reporter fought back against offensive targeted Facebook ads. Good context if your site runs (or is considering running) targeted advertising.
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Ad demographic geeks, take note. New research from Ipsos Mendelsohn: "The difference between the rich and the super-rich is even more defined in mobile device usage. Whereas 40% of affluents use hand-held devices to access the Web, that figure rises to 57% of those earnings $250,000 or more."
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Dayton Daily News education reporter Scott Elliott argues persuasively on why reporters should blog: "Today, I just can’t imagine working without a blog. I write nearly everything online first and then figure out what makes sense for the print newspaper. And it was the different sort of writing that I was doing – conversational and analytical pieces – that paved the way for editors to consider me for a new role I am soon to begin as a columnist and editorial writer. Part of my charge is to bring the paper’s editorial and commentary operation along to a more interactive and conversational future online.
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Some great advice from fellow Tidbits contributor Paul Bradshaw: "For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs."
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The 800-lb gorilla is trying to mend fences with ad agencies. Could this affect the online advertising market? "Google could avoid ad agencies when it sold only search advertising, where it is dominant. But now that it has a wider set of products in more areas — including social media and virtual reality — it finds that it must work harder to drum up business, particularly because of the lingering hard feelings. …Despite all the happy talk, there is still a good deal of skepticism. As Google begins trying to sell television, radio and print advertising and creates tools for buying and planning media campaigns, some advertising executives and academics say that the company is working with the agencies in order to eventually displace them."
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