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"The Times' mobile site, which drew 500,000 page views in January 2007, received over 10 million hits by December of the same year, and soared up to 19 million views in May 2008.
"…As of now, the Times' hasn't created any position dedicated to editing or rewriting content for mobile consumption. 'I don't think we'll hire specific people to tailor content for mobile per se,"' said NYT director of mobile products Robert Samuels. However, most mobile articles are slightly shortened and edited upstream in the production process, to make headlines appropriate for mobile devices.
"…Is mobile news more adapted to local news outlets that can send out locally relevant alerts to users? 'I think it is most definitely appropriate for them but by no means exclusive for them,' said Samuels. National brands can also establish themselves on the local mobile news market. In the second half of the year, Samuels plans to roll out show time listings, weather services and restaurant listings."
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I just checked this out. Seems good for a mobile-friendly site — but where's the option to get text alerts sent to you for designated states or zip codes? Especially during an emergency, cell systems get jammed and text messaging is more reliable than even pared-down mobile sites. Plus, there's lots of value to "push" content in those situations.
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If you publish mobile content, looks like it's time to start figuring out how do deliver your content effectively to phones using Google's Android mobile platform, since it's coming soon! "T-Mobile will be the first carrier to offer a mobile phone powered by Google’s Android software, according to people briefed on the company’s plans. The phone will be made by HTC, one of the largest makers of mobile phones in the world, and is expected to go on sale in the United States before Christmas, perhaps as early as October."
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The Huffington Post just unveiled its first local edition. It'll be interesting to see how this works out, since Chicago's local media market is already pretty packed. One thing I really like about the Chicago media scene is the wealth of citizen journalism there. I wonder if HuffPost Chicago will find ways to highlight and incorporate those efforts?
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