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This applies to the news and media biz, definitely! c”Employers say workplace skills are more important now for experienced workers than for new entrants to the workforce.”
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But at the same time, mobile phone use continues to grow at all income levels. Another bit reason for media projects to focus on mobile as a core venue!
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This is the Pew study Drew Clark wrote about. “Poorer Americans saw no growth in broadband adoption in the past year while at the same time nearly one-third of broadband users pay more to get faster connections.”
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Resource site: Weekly overview of news from the perspective of ethnic media
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Most americans (including american news orgs) are clueless about pop culture from other countries, but this can be a great way to hook into under-covered immigrant communities. How can you find this stuff?
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Directory of Catholic newspapers. This is a great resource to reach several under-covered communities by being in touch with their news and perspective
