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List of resources and tips I wrote for the Society of Environmental Journalists’ Tipsheet.
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“This spring CBS listened to a noisy group of Webheads who demanded the return of “Jericho”, a show that real world viewers didn’t like but which supposedly had a huge online fan base. But when CBS revived the show, fans didn’t show up to watch it on TV.”
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“To find the biggest concentration of digitally savvy consumers, you have to head to Texas, it turns out. Austin, to be exact. And the second-highest concentration of this segment is not in Silicon Valley but in Las Vegas.”
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We’re all in the relevance business now, my media friends. Survey: “56% said their online experience would be improved if social networking sites provided more targeted advertisements and offers tailored to their specific interests and preferences.”
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“I don’t like to shatter an intern’s anchor dreams, it’s time for reality. Journalism schools, as a public service, should strongly discourage students from pursuing an anchoring career. Instead, emphasize the “do-it-all” multimedia journalist.”
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Report due out soon on The Impact of Online Advertising Networks. Media Management Center will announce it at Digital Strategies for Media Executives seminar June 22 and will publish a complete report later in the year.
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“While this may seem a bit creepy, it’s probably where the Web is headed. The data is being harvested anonymously. And Charter, to its credit, sent subscribers a relatively cleanly worded letter explaining the technology and how they could opt out.”
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“If video commenting takes off and becomes ubiquitous in the coming years, I think the best practice will be to separate video comments from regular text ones, as YouTube does with video responses.”
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“Publishers will soon have much more data to deal with as reading becomes more digital and more social. Publishers who see the world the way readers do and turn that data into something readers find truly useful stand a much better chance of success.”
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Etan Horowitz likes Pandora better than last.fm, but both are good for different kinds of music fans.
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Believe it or not, I was quoted in a Fox News story today…
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Intereting rumor for N95 US users: “If you don’t mind risking voiding your product warranty for the NAM N95-3, you can change the ‘product code’ to one for the N95-1 with Nemesis and then run Nokia update–it should install to v21.0.016.”
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“Expecting a user to devote their full attention to this embedded interface and to modulate between active and passive viewing modes creates user experience dissonance.”
