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“Stop whining. Journalism is notorious for contrary and crabby people, for second-guessers and “that’s not how we’ve done it before” grousers. 5 yrs ago you might have been overlooked as the Charming Curmudgeon. Now, you’re the Negative Nellie.”
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“The benefit of using a service like Gigya is that DoubleClick can take advantage of Gigya’s existing metric tools for more immediate value that can be passed onto clients. I think metrics are a core concern for the growing widget ad sector.”
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Key detail-rich research report of interest to anyone who’s in the media business or interested in the current fortunes of the media biz. But I notice, no mobile section — oops!
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“What both CBS and Mochila are lacking in this approach is a two-way street for web publishers to also distribute through these networks. Granted this is a trickier option to institute, but it’s something others are beginning to do.”
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“CBS Local Ad Network: Real-time site widgets with the latest headlines and video from your local CBS station. Plus: every site that features the CBS Local news widgets will receive a portion of the advertising revenue generated by the CBS stations.”
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