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“How to find an army of non-paid online users to catalog images on the web, so that doing an image search on Google by typing in words will bring back accurate results. See if this video doesn’t get you thinking in new ways.”
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News orgs, take note: “Teen after teen told our researchers that they won’t go out of their way to get the news online, but they will click on news stories ‘if something catches my eye,’ There’s a world of meaning – and opportunity — in that phrase.”
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“If someone really had all those skills, do you think they’d be applying to a newspaper, making substantially less than what they could be making in other industries?”
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“Google clearly owns the 1st click and has managed to monetize it rather effectively. In order to continue the revenue ramp, they will be increasingly forced to own the 2nd click. Lijit’s re-search hooks the reader to stay for a 3rd click and beyond.”
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“The first step in a new war — the fight for the second click. Media companies talk about audiences and engagement. Google talks about clicks. Google beats media cos by owning what makes their content and packaging valuable — their monetization”
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Talk about a niche medium!
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