links for 2007-09-18

A model for the 21st century newsroom: pt1 – the news diamond « Online Journalism Blog
“First in a series of proposals for a ‘model for the 21st century newsroom’. This is a converged newsroom which may produce material for print or broadcast or both, but definitely includes an online element. Here’s the diagram. (tags: tidbits+fodder journalism news+biz processes)

Simonsays: NYT launches aggregator homepage
“NYT’s idea falls into Jarvis’s argument that traditional media in the online space must be prepared to give readers control of their content, its formatting and how they access it. I haven’t had a play yet but it looks like they’re doing just that.”(tags: tidbits+fodder design aggregation mainstream+media news+biz newspapers)

Political Wire: Political Insider Ad Network
“Millions of dollars are spent each year on advocacy ads trying to influence political insiders. The network will include blogs most read by these people — politicians and their staffs, campaign aides, political consultants, lobbyists and journalists.” (tags: ad+networks blogs politics business news+biz advertising)

Blogspotting – BusinessWeek Online
“What’s better for serendipity: a sloppy book with all kinds of interesting odds and ends, or a neatly edited book that hordes can finish on a cross-country plane ride?” (tags: editing books content+style coherence questions tidbits+fodder)

Writing and Health
“Writing about emotional upheavals can improve physical and mental health. Although the scientific research surrounding the value of expressive writing is still in the early phases, there are some approaches to writing that have been found to be helpful.” (tags: research writing emotions processes)
iMedia Connection: Behavioral Targeting 101
“Online news: fertile ground for behavioral targeting. Tacoda works with USAToday.com, Tribune Interactive, Advance Internet & Weather.com. A lot of inventory is available for newspaper online publishers,” says Brian Handly, CEO of Accipter Solutions”(tags: behavioral+targeting newspapers advertising business context)

Content Is a Science, Not an Art | Marketing Profs Daily Fix Blog
“As writers we are often too precious about our trade. We are loath to admit that there are formulas. In fact, to say that writing is formulaic is a criticism, not a complement.” (tags: writing processes business management perceptions)

Open (finds, minds, conversations)…: my.Times Netvibes-alike front page
“I could go for building a hybrid of all four – the Guardian’s not so hot on business, so a bit of Times and Telegraph goodness there, when it comes to the financial markets shake up I could do with some FT and Economist pep there…” (tags: aggregation newspapers news+biz mainstream+media)

man-o-man: Thoughts on the readings
“I am intrigued by citizen journalism, and an RSS feed is a form which I haven’t really looked into. In the case of the Knight Center, the feed was able to connect people from all over the country to a topic that they otherwise wouldn’t have known about.” (tags: environment journalism feeds citizen+journalism)

Behavioral targeting – Wikipedia, the free encyclopedia
“Used by online publishers and advertisers to increase the effectiveness of ad campaigns. Serve the most relevant advertisement based on their behavior. Helps advertisers deliver their online advertisement to users who are most likely to be influenced.” (tags: advertising ad+networks tools)

Behavioral Targeting and Contextual Advertising
“When compared with the basic web ads, the behavior ads were seen by 115 percent more business travelers making at least one trip a year. The targeted consumers also scored three percent higher than the average viewers in brand awareness.” (tags: advertising behavioral+targeting ad+networks statistics research business news+biz)

SearchEngineWatch: What’s the Buzz Behind Behavioral Advertising?
“Advertising.com’s study: not only did behavioral advertising convert at a significantly higher rate than contextual advertising, but that CTR rates were also lower. Essentially, this means advertisers need fewer ad impressions to generate a conversion.” (tags: advertising behavioral+targeting context)

Digg the Blog » Blog Archive » Digg API, Flash Application Toolkit, and Contest Announced!
“The Digg API is now publicly available at services.digg.com along with a Flash application toolkit. This will be a great tool for Digg users and partners to openly access all Digg data dating back to 2004.” (tags: social+media tools)

Roll your own digg for free – Download Squad
“Like digg? Wish you owned it? Well, now you can, sort of. Technocast has a tutorial up on how to create your own digg-like service, using nothing more than WordPress and a the Pligg plug-in.” (tags: social+media tools tutorials)

SearchMob / Cox Rolls Out Largest Newspaper Click to Call Deployment
“Cox Newspapers today announced that it has rolled out click to call technology across the online classifieds of all of its newspaper properties to better connect buyers with advertisers.” (tags: advertising mobile technology news+biz)
MediaPost Publications – Coremetrics Adds Segmenting By Context – 09/17/2007
“Marketers can now segment customers based on multiple criteria, including participation in such social media activities as posting reviews or watching video content.”(tags: tidbits+fodder context social+media conversation participatory+media)