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| lime.com |
| Could a targeted online ad network like Lime’s help support environmental journalism? |
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MediaPost Publications - The Online Advertising Conundrum — More Metrics, Less Meaning - 09/11/2007
“Online, there are many ways to generate and increase impressions without actually benefiting the people. Worse, most of these unscrupulous methods for achieving impressions make the impressions worthless, or of negative value, to brand advertisers.” (tags: advertising ad+networks relevance reputation problems ethics business news+biz tid)
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Online Spin » Blog Archive » Advertising’s Role In Crippling The Internet As A Medium
“The market for impressions places quality content producers in the unenviable position of competing with click farms & low-quality impression inventory, incenting even quality content producers to play games to raise impressions at the user’s expense.” (tags: advertising ad+networks business news+biz economics tidbits+fodder)
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CJR: Environmental Journalism? Environmentalism?
“I mention the pseudo-rivalry btwn journalists & Gore because it has something to bear on one new dilemma that caught my attention at the SEJ event. Unlike the familiar shrinking-news-hole-type challenges, it is, in fact, a problem engendered by growth.” (tags: SEJ2007 environment journalism analysis controversy bias mycoverage AmyGahran)
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iMedia Connection: Ad Networks Tap Online News Migration
“Portals made buying local advertising so much easier than buying among numerous, disparate news outlets, and that is what has fomented the growth of so many networks. Think of what a media buyer has to do in a short time. Networks are simply easier.” (tags: tidbits+fodder advertising newspapers news+biz ad+networks business opportunity economics)
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Ad Wars: Online Ad Spend To Overtake Newspapers
“CPMs have been increasing steadily in some sector. (Some specialized ad networks are having trouble finding enough inventory.) One problem faced by newspaper & other general-interest sites or portals is their lack of audiences who are motivated to buy.” (tags: advertising ad+networks niche business newspapers news+biz economics tidbits+fodder)
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Media Life Magazine - Coming surge in local web advertising
“For an industry that’s really hurting, the more unity there is, the more strength. If advertisers knew the one main way to buy and get into all the important newspapers in one source, that would give newspapers more leverage.” (tags: advertising ad+networks newspapers news+biz business tidbits+fodder)
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State of the Contextual Nation: Why New Google Won’t Be Like New Coke
“We have no clue where our ads will show up next. That’s uncertainty combined with complexity, especially for the direct-response advertiser who counts on ads to convert, and doesn’t like to put money in the pockets of untried publishers.” (tags: advertising ad+networks context problems complexity risk business news+biz tidbits+fodder)
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MoPhap, MeMedia partner to deliver relevant ads to mobile users
“MoPhap, a mobile advertising network, and MeMedia, an advertising service provider and ad network, have partnered. Under the agreement, MeMedia will use MoPhap’s SparkMobile technology to deliver multimodal targeting technologies to mobile users.” (tags: advertising ad+networks mobile business news+biz tidbits+fodder)
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Yahoo buys behavioral ad firm for $300 million: Scientific American
“BlueLithium’s technology tracks consumer behavior as users move from site to site, allowing businesses to deliver more relevant ads. A consumer shopping for environmentally friendly products might see ads for hybrid cars a week later.” (tags: ad+networks advertising business relevance economics news+biz tidbits+fodder)
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