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Editing and the Internet: 3: Headlines matter most
“Media consultant Amy Gahran says online papers would be better off putting more effort into crafting effective headlines, rather than relying on cumbersome, ineffective fixes like tooltips.” (tags: mycoverage newspapers editing tips)
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Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)
“New eyetracking studies confirmed for the nth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it’s actually an ad.” Text-based ads, and ads in feeds, are looking better & better. (tags: advertising research psychology usability ethics business problems tidbits+fodder)
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Writes Like She Talks: Online campaign coverage that, “respects voters intelligence” “serves their curiosity”
“It’s still a long way to November 2008. Sounds like PolitiFact has enough time to work out kinks, but will it keep up its stamina – often the biggest problem for Internet-based projects like this.” (tags: politics mycoverage databases journalism fact-checking accuracy accountability)
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New York Times Can’t Sell And Advertisers Refuse to Buy Full Feed Advertising: Stop Betting Against The Internet! – Publishing 2.0
“Rather than fighting the hard battle of monetizing full feeds, i.e. pulling advertisers into the future, they are opting to shrink the audience, i.e. cede all those readers to the competition — which makes those readers IMPOSSIBLE to monetize, ever.” (tags: feeds controversy advertising media+evolution business publishing)
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The World In 2007 | Dont bet against the internet
“The past few years have taught us that business models based on controlling consumers or content don’t work. Betting against the net is foolish because you’re betting against human ingenuity and creativity.” (tags: trends business strategy technology creativity human+nature)
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Solutions for Advertisers | Pheedo : RSS Marketing Solutions
“Pheedo retrieves your RSS feed several times an hour and updates your FeedPowered advertisements with any newly published items. Great for time-sensitive content and frequently updated offers.” (tags: feeds advertising business tools)
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Occam’s RazR » Blog Archive » Killing the Goose that Laid the Orange Apple
“All commenters on the old Freakonomics blog had to register. People could write from a consistent voice & not be afraid that someone would hijack their name. Under the NYT system there is no identity. Comments are moderated, but no registration.” (tags: community identity problems comments conversational+media transparency accountability)
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Google Ads Could Go the User-Generated Route
“It’s clear that Google would like to leverage a very large user base for the purpose of providing more targeted ads in a more effective manner. Let everyone else to the targeting and delivering for Google. ” Check out related patents from Google. (tags: search advertising relevance services collaboration community business)