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| Jakob Nielsen |
| 2007 eyetracking research from Jakob Nielsen shows that people really don’t look at banner ads. |
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New research reinforces ‘banner blindness’ : Small Initiatives – Sensible Internet Design by Jay Small
“Nielsen’s latest work isn’t good news for content-oriented Web brands that make money from display advertising. When people deliberately avoid even looking at a message, that message has no value: just another tree falling unheard in the forest.” (tags: usability advertising research problems publishing) -
Press Gazette Blogs – Fleet Street 2.0 » “IPod moment” could render print extinct, predicts Guardian editor
“Alan Rusbridger said the death of The Guardian in print would “in some ways make life simpler” and that he was confident his team would continue to produce the product within the same Guardian spirit elsewhere. “I’d be quite relaxed about it” (tags: UK newspapers news+biz events future technology media+evolution) -
MNPW: How good video works : the x degree: exploring and redefining multimedia storytelling
“The human eye looks at the world for information. Our eye may scan the world, but our brain looks for information. So when we do this in video editing, we need to break down the scenes for the viewer and act as the eye/brain does.” (tags: media multimedia storytelling tips tutorial video human+mind neurology) -
SEJ 2007: How to Volunteer for this Blog
“If you’re an SEJ member (or if you’re coming to SEJ2007 — even if you’re not an SEJ member) and you’ve got something to say about the conference, you’re welcome to participate in this blog.” (tags: sej2007 events blogs liveblogging volunteers)
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