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| Nina Hale, via Flickr (CC license) |
| Online publishers, take note: You can’t buy loyalty. |
- Hear 2.0: About Loyalty
“Loyalty, in other words, is earned. It’s not solicited. You cannot bribe audiences into being loyal. It’s a two-way street. To get loyalty you have to give it. Giving loyalty means delivering what people want the way they want it.” (tags: community psychology human+nature social+dynamics society loyalty content+strategy business measuring+success)
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