Now that it’s up and the crew of volunteer bloggers is mostly trained in how to use our blogging tool, Typepad, they’re starting to request more guidance on content. Most of these contributing bloggers come from print media. They know how to write, but they’ve never blogged before — and most of them also have little or no experience in creating any content specifically for online media.
Consequently, they aren’t familiar with conference blogs. That’s fine — many people aren’t, although that’s starting to change. I’ve worked on some conference blogging efforts, so I’ve pulled together a list of 10 kinds of posts that work well on conference blogs.
As with any conversational-media effort, it helps to know your audience, as well as your community of contributors (both bloggers and commenters). What skills and expertise do they bring to the table? What do they want? Ultimately, that should be your guide.
Here’s my list…
(READ THE REST OF THIS ARTICLE at my other weblog, The Right Conversation. You can also leave comments there if you wish.)