Why Most CEOs Shouldn\’t Blog

A couple of days ago, my friend and colleague Dave Taylor wrote a sure-to-be-provocative blog post, Why Jonathan Schwartz Should NOT Be Blogging. He also was quoted on this topic in a Sept. 16 AP article, and his posting explores his thoughts in more depth — a great strategy for getting more mileage out of mainstream media play, by the way.

Dave lists several reasons why CEOs of major companies are probably not the best people to blog for a company — at least in public, external blogs. (Intranets might be another matter.) One reason that I think is particularly compelling is this:

"Quick, how many CEOs can you name? How many from companies with more than $10 million in sales or more than 500 employees? I thought so.

…In my experience, people outside the company actually don’t care much whether the CEO blogs. While company blogs can be popular, I think that mainly depends on the quality of the conversation that happens there.

A quality corporate blog requires putting someone on the job with these qualifications…

READ THE FULL ARTICLE at my other blog, The Right Conversation

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