Kill the official web site? Hmm…

Over at In Over Your Head (one of the most beautifully designed blogs I’ve ever seen, incidentally), Julien Smith recently posted a rather bold musing in his article “The Value of Authentic Conversation“:

“Why not even, in the long term, eliminate the concept of the ‘official website!’ No one takes that seriously anyway!�

He’s got a point about credibility vs. “officialdom.”

Personally, I think it’s becoming crucial for individuals and organizations to each have their own specific “home base” on the web, a place where people can go specifically to get their direct perspective. It’s a matter of sourcing: It’s important to hear what people have to say for themselves.

But also, if the information presented on a “home base” such as a company web site is nothing but inauthentic spin, Julien’s right: Who’s gonna care?

Here’s what I commented to Julien…

(Read the full article at The Right Conversation…)

Do you believe in your content?

Over at Disruptive Thoughts, Fraser Kelton continued an interesting theme sparked by Kent Newsome. See: “Really believe in your content” (by Fraser) and “10/90 and the Rule of the Reallies” (by Kent)

Both postings explore this quandary: Every blogger loves to spark conversation (especially via comments, and via related and linked postings in other blogs). However, in most blogs only a fraction of postings attract any postings at all — and even fewer (Kent assumes 10%) spark a significant level of conversation (a thread of a few comments or more)

How can bloggers make more of their postings generate more conversation? (And hence, more visibility)…

(Read the full article at The Right Conversation…)

BWB (Blogging While Busy)

There’s no getting around it: Following and participating in conversational media, especially blogging, takes time. For many folks, that’s a huge hurdle. Occasionally my own time crunch lands me in a blogging bind.

I’ve been fortunate lately to score several meaty consulting projects. However, they’re all due in approximately the same time frame, so I’m scrambling to get them done. Hence, I haven’t been blogging much lately on any of my blogs.

However, I have been reading and commenting on a few other blogs. For me, that tends to take much less time then crafting a typical post for one of my own blogs. (I really don’t like dashing off half-formed thoughts, that doesn’t suit me.)

It strikes me that I can leverage my comments on other blogs constructively to both create postings when I’m really busy, and to expand the excellent conversations I’ve already joined. Here’s what I have in mind…

(Read the full article at The Right Conversation…)

Making the most of Sunshine Week online

I like my government to be accountable to me, since I’m paying for it, and since they’ve got all the big guns. So every year, I look forward to “Sunshine Week” – a campaign spearheaded by the American Society of Newspaper Editors (ASNE) that encourages news organizations to highlight current threats to open government. This year, Sunshine Week is March 12-18.

ASNE has published a fairly extensive Bright Ideas booklet showcasing various news organizations’ Sunshine Week efforts from years past. While that booklet offers some guidance for mainstream media web sites (mainly focused on “special web pages“), much more can be done with Sunshine Week online.

Here are a few ideas for putting the new tools of social and conversational media to use for this project….

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