Over at In Over Your Head (one of the most beautifully designed blogs I’ve ever seen, incidentally), Julien Smith recently posted a rather bold musing in his article “The Value of Authentic Conversation“:
â€œWhy not even, in the long term, eliminate the concept of the â€˜official website!â€™ No one takes that seriously anyway!â€?
He’s got a point about credibility vs. “officialdom.”
Personally, I think it’s becoming crucial for individuals and organizations to each have their own specific “home base” on the web, a place where people can go specifically to get their direct perspective. It’s a matter of sourcing: It’s important to hear what people have to say for themselves.
But also, if the information presented on a “home base” such as a company web site is nothing but inauthentic spin, Julien’s right: Who’s gonna care?
Here’s what I commented to Julien…
(Read the full article at The Right Conversation…)