What’s the big deal about conversational media? A lot of people get confused by that term because, rightly, they know that print and broadcast media have been used to facilitate certain kinds of conversations. So why bother talking about it if it’s not new?
That’s an important point: Conversational media is NOT new. In fact, it’s quite ancient. However, conversational media recently has attained crucial significance because, thanks to advances in communication and search technology, it’s now more widely accessible and less controlled than ever before.
In media, conversation used to be a minor sideline to publishing. More and more, it’s getting to be the main attraction – not just in terms of popularity, but influence.
How old is conversational media? Well, do you have a Bible lying around?…
(Read the full story at The Right Conversation…)
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