Mass communication has been evolving rapidly over the last several years. But exactly how is it changing? What’s the best way to understand this change in order to adapt and thrive in the emerging media environment?
There’s no one way to answer this question. Some people view this change through the prism of technology; others, through the lens of the media business.
I’ve become fascinated with a fundamentally human angle: how the tools of mass communication lately have grown amazingly conversational.
…Don’t worry, I’m not waxing sentimental, and I’m not about to break into a chorus of “People Who Need People.” I’m talking about the sheer practicality and productive potential of conversational media.
I explain more about this in a new weblog I’ve just launched: The Right Conversation. In today’s post there, “What Is Conversational Media?” I explain what I understand so far about conversational media. I’d love to hear what Contentious readers have to say about this topic, too.
Go check it out, and let me know what you think. Thanks!