Mass communication has been evolving rapidly over the last several years. But exactly how is it changing? What’s the best way to understand this change in order to adapt and thrive in the emerging media environment?
There’s no one way to answer this question. Some people view this change through the prism of technology; others, through the lens of the media business.
I’ve become fascinated with a fundamentally human angle: how the tools of mass communication lately have grown amazingly conversational. In fact, I’ve become so fascinated with this topic that I’ve just begun a new weblog focused on conversational media…
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