Comments on: Ghostwritten Executive Blogs Are Popular, but Are They Good?

By: Joseph Karwat

Joseph Karwat — Wed, 08 Oct 2008 15:48:06 +0000

Like most endeavors, it really depends on who the ghost writer is. Probably the most effective source are former reporters or analysts that follow the industry your in. So if you are a CEO hiring a ghost blogger, make sure you carve out enough time each week/month to meet with the writer. The writer needs a bit of time to understand the CEO’s unique situation and be able to write meaningful commentary that reflects the CEO’s positions and thoughts. Having a blog requires an ongoing commitment.

By: The Ghost Blogging Controversy at Author-ized Articles

The Ghost Blogging Controversy at Author-ized Articles — Fri, 31 Aug 2007 03:40:27 +0000

[...] Additional Sources: “Ghostwritten Blogs Can Be Cool” Is There a Market for Blog Ghostwriting? So what’s wrong with ghostwriting an executive blog? Ghostwritten Executive Blogs Are Popular, but Are They Good? [...]

By: Amy Gahran

Amy Gahran — Thu, 26 Jan 2006 17:15:30 +0000

Hi, Raincoaster.

You might want to check out my first article on the blog ghostwriting theme, which I linked to above.

- http://snipurl.com/e5md

There, I state that I think a better approach to ghostwriting a blog is to hire a professional editor to assist with or manage the executive’s blog and be transparent about that.

After all, one thing executives are supposed to be good at is picking the right people for the job. I think that truism extends to executive blogs. Choosing people with appropriate skills to ensure quality content will only reflect well on any executive, I think.

- Amy Gahran
Contentious.com
RightConversation.com

By: raincoaster

raincoaster — Wed, 25 Jan 2006 08:16:42 +0000

I’ve got a professional interest in this as a former ghost blogger and current ghost newsletter writer, but…

i am no knowing how to say in English…

Don’t you think that ghostwritten blogs would be vastly superior to executive-written ones? I mean, have you READ what those people write? And most blog readers won’t meet the person face to face, so the blogger is really more that “person” to them than the actual bearer of the name. Who is responsible for the executive’s personal barnd?