One of the reasons I launched my new weblog,”The Right Conversation,” is that I’d quietly grown embarrassed by the static site I’d been using as an online brochure for my professional skills.
My old Gahran.com site had degenerated into a “cobweb” because it was a relative hassle to maintain. I hadn’t updated it in a long time, and it featured some broken links. That’s not good marketing.
Yes, I’ll admit it, I’ve gotten spoiled by the simplicity, speed, and flexibility of blogging tools. But that’s not the only reason why I’ve killed Gahran.com and redirected all the traffic from that domain to my new blog. The thing is, a weblog can serve as both a brochure and a conversation.
Here’s how I’ve done that, in this case…
(Read the full article at The Right Conversation…)
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