This morning I’m relaxing with my friend and colleague Catherine Dold before we both go down to see what’s happening at the National Association of Science writers conference in Pittsburgh. In the dead-tree version of the Pittsburgh Tribune-Review, Catherine stumbled across a column on page 1 of the business section which had us both cheeing and groaning.
The column by business counselor and writer Andrea Kay, “Workers Need the Write Stuff to Succeed,” bemoans the deterioration of writing skills in the business world. Since I provide writing coaching, and Catherine and I both edit lots of poorly written business content, we were both cheering this message, especially since it was being delivered so prominently.
…And then, the fumble.
In the version of this article published in the Tribune-Review (which doesn’t appear to be online as of this writing), Kay includes this quote from Beth Zimmerman founder of the business consulting firm Cerebellas: “The intense reliance on e-mail to conduct business has negatively impacted writing ability.”
At this, Catherine dropped her coffee and ran screaming into the bathroom. Her fine grammatical sensibilities, honed by the efforts of her mother (Peggy Dold of Venice, FL, proud winner of the 8th-grade English medal) were grievously assaulted by witnessing the brutal torture of innocent verbs.
So what’s wrong with that sentence?
Verbal Abuse: Twisted, misapplied “Frankenverbs” lie at the root of some of the most heinous crimes committed against the English language. One of the most prevalent of these is when the verb “to impact” is used as a synonym for “to affect” – as Zimmerman did above, and as Kay credulously quoted with nary a cringe.
For reference, here’s how the American Heritage Dictionary (via Dictionary.com) defines the verb “impact:”
v. im·pact·ed, im·pact·ing, im·pacts
v. tr.
- To pack firmly together.
- To strike forcefully: meteorites impacting the lunar surface.
- Usage Problem. To have an effect or impact on: “No region… has been more impacted by emerging demographic and economic trendsâ€? (Joel Kotkin).
[emphasis added]
I do a lot of writing coaching, and through that work I’ve discovered that the “impact” problem seems to have a common cause. In my experience, business writers generally say “impact” because they’re not clear on the difference between “affect” and “effect.” They know which one they mean, but they’re unsure which to say. So they avoid the dilemma entirely by dragging in a thoughtless Frankenverb.
OK, get this through your heads everyone: If you can’t figure out whether you should say “affect” or “effect” in a sentence, it’s not OK to resort to “impact” instead.
It is also not OK to say “impact” when you wish to imply that the effect being discussed was particularly sudden or powerful. Unless you’re talking about one object physically striking another (as in: The grammar guide that Amy hurled across the room impacted her head sharply.), the better course is to learn how to use “affect” and “effect” correctly. Learn their correct synonyms, too. English is a rich language – we have lots of good synonyms.
Zimmerman’s verbal abuse doesn’t stop at “impacted,” unfortunately. Look at her quote again:
“The intense reliance on e-mail to conduct business has negatively impacted writing ability.”
What’s the subject of that sentence? Well, Zimmerman’s grammar is pretty convoluted, but it looks to me like “reliance” is the subject. In this case, “reliance” is a verb contorted to serve as a noun. This happens when the speaker is too lazy to consider who is really doing what, and so twists the first words that come to mind to convey that half-formed thought. A mere pause for breath during the interview can provide clarity of thought and clarity of language.
Don’t get me wrong, I’m not striving for absolutely perfect grammar in all instances, especially in speech. However, habitual linguistic laziness is a plague that diminishes everyone’s ability to listen and understand.
“My mother always regretted that I never learned to diagram sentences,” sighed Dold. “I guess she was right.”
If you liked my post, feel free to subscribe to my rss feeds



























BlogoSquare
10 Comments so far (Add 1 more)