I just got back from speaking at a half-day event offered by the Colorado Chapter of the Public Relations Society of America. It was fun! PRSA pulled together a great program.
My talk was on: The Future of Technology: What PR Pros Need to Know. I published my handout for this yesterday (downloadable pdf).
LISTEN NOW! Right-click or click-and-hold to download the MP3 audio file. It’s about 10.3 MB, and runs about 45 minutes long.
SHOW NOTES: Here are a few items that might interest people who were at this event or who are catching it online…
Denver podcaster meetup is tomorrow!The PR folks at this meeting seemed very interested in podcasting. I mentioned that tomorrow evening in Denver there is an informal meeting of local podcasters. If you’re in the Denver area and are a podcaster, or want to learn more about podcasting, be sure to catch this get-together:
WHEN: Thursday, Oct. 20, 2005, 7pm
WHERE: Wynkoop Brewery, 1634 18th St., Denver CO 80202
PLEASE RSVP: Sign up for this event at Meetup.com
Newsgator (web edition) is the free web-based feed reader service I demonstrated. This is probably the easiest way to start subscribing to and reading feeds, if you’ve never done it before.
…However, after you get used to feeds, using a web-based service may seem like a hassle. When you’re ready, there are plenty of good feed reader applications available for free or cheap. My favorite is Sage, a lean little extension for the Firefox web browser.
The web browser that comes with the latest Macintosh operating system, Safari has a fairly decent built-in feed reader.
If you want to blog but don’t want to (or can’t) install blogging software on your server, then try Typepad. It’s a very functional, flexible, and usable web-based blog hosting service. You can get a top-tier pro account there for $11-$14/month.
Audacity is the free, open-source software I used to record, edit, and compress the audio for my podcasts. It’s basic, and it’s not perfect, but it works well enough for a beginner.
Scarleteen is a site I mentioned as an example of independent sources of credible news and information that’s currently popular with teens – who are, after all, where the media market is going. During my talk, one person asked if we might end up in a world where people hunker down in their own narrow self-selected news silos and thus might miss important news that currently would be offered my mainstream news venues. I tend to think that, while that is already happening to some extent (although I see it in the splintering profusion of print and broadcast channels), the “serendipity factor” of niche online media is surprising – and it might be even more significant than the serendipity offered by print and broadcast media. It just works in different ways, that’s all.
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