Content Strategy for Weblogs: It\’s the Conversation, Stupid! (audio show)

I’ve finally gotten around to preparing the audio I recorded from my Aug. 27 talk at the Da Vinci Institute’s excellent “Blogger Bootcamp” day-long seminar.

Here’s the audio from that talk:

LISTEN NOW! Right-click that link to download the MP3 audio file. It’s about 11 MB and runs about 48 minutes long.

Show notes…

I was the last speaker, which was fine. That gave me the opportunity to pull together several threads introduced by the first three speakers: Dave Taylor (The Intuitive Life business blog), Andrew O’Reilly (The World Wide Rant), and Stephen Green (Vodkapundit).

My talk mirrors the content strategy handout and links I mentioned here earlier. On that page you can download the pdf of my handout. Here are the main points I covered:

How to craft your ideal weblog content strategy:

1. Clarify your goals.
2. Identify your target audience.
3. Assess your resources.
4. How will your target audience find you?
5. Engage and hold their interest and goodwill.
6. Have faith that you ARE interesting.
7. Stay involved with other weblogs.
8. Stay human.
9. It’s about people, not numbers.
10. Keep your goals in mind.
11. Keep it fun.

As I note in this talk, my passion is teaching people and organizations how to engage in the public conversation – to their benefit, and to the benefit of their larger community or target audience. That is what content strategy is all about, and that is why content strategy is my favorite part of my business.

If engaging in conversation appeals to you (especially if you can do that in ways that support your goals directly and indirectly), then we should talk. That is exactly what I do best, and I enjoy it immensely. I offer that service through consulting, coaching, project management, and training/workshops. Think it over.

NOTE: I especially wish to thank Tom Frey and Deb Hellman of the Da Vinci Institute for pulling this event together, as well as the diverse and enthusiastic group of participants.