If you think you’re succumbing to e-mail overload, imagine how a journalist feels!
Journalists routinely get bombarded with solicited and unsolicited press announcements and news by e-mail. Also, conversations I’ve had with journalists indicate that many of them don’t have the best spam filters. The result: journalists get overloaded with e-mail and STILL manage to miss a lot of news they’d like to follow.
Webfeeds (whether RSS or Atom format) are a better solution. They present the latest information, sorted by source, in a single and fairly organized interface (the feed reader). Admittedly, journalists generally lag on adopting new technology or media – so most of them aren’t using webfeeds yet. However, they’re starting to catch on – which represents a unique opportunity for public relations professionals and others who wish to reach out to journalists online. If you start publishing your news by webfeed now, you’ll probably gain a significant early-mover advantage…