Thank you for putting together such a great tutorial on blog posting formats. It is the perfect primer for anyone new to the blogosphere, and for us veterans, a priceless reference tool. My blog, A Fine Kettle of Fish (http://afinekettleoffish.blogspot.com) would likely be categorized as the “short article� format. I only post once a week, but each of my posts – on direct marketing and advertising – typically runs about 500 or so words. One other advantage to the “short article� format, by the way, is that your posts can also be run as “standalone� articles elsewhere. On a number of occasions, other media have re-published my individual posts, broadening my “reach� and drawing new readers to my blog.

Bob Cargill
Senior Creative Director
Yellowfin Direct Marketing, Inc.
http://www.yellowfindirect.com
http://afinekettleoffish.blogspot.com