NOTE: This is part 1 of a 7-part series that describes the main types of blog posting formats. See the index to this series for the complete list.
In a link-only posting, the blogger simply posts a link – perhaps with a few words of context.
Example: Here’s an individual link-only post: Just a Link. Also, the link-only format also is the hallmark of the social bookmarking service del.icio.us (which in some ways functions like a blog, or a blog adjunct, for its users).
While this format offers some considerable advantages, generally it’s not a good idea for bloggers to rely heavily on it…
ADVANTAGES: Fast and Easy
The link-only posting format requires the least effort by the blogger to create and publish. In fact, many blogging services and software even automate this function. It’s also easy for the reader to scan quickly.
DISADVANTAGES: Looks Lazy, Hemorrhages Readers
From what I’ve seen, most blog readers tend to disdain blogs that feature too many link-only posts. The blogger looks lazy and unoriginal, and obviously isn’t willing to put much effort into the blog. Also, blogs that publish mostly link-only posts rarely attract incoming links, which can hinder traffic. Furthermore, link-only posts give your audience a strong incentive to click away from your site quickly. Some bloggers don’t consider this a problem, but most do.
An occasional link-only post is usually acceptable for most blogs. However, my general guideline is that it’s not good to allow these to comprise more than 10% of your postings.
Exception: Lots of link-only posts are probably okay if your blog focuses on timely, fast-breaking news in a niche topic area, serving an audience of extremely busy or enthusiastic readers who mainly want the latest news. If your blog functions effectively as a selective and timely filter, then a high proportion of link-only posts is fine for you.
TIPS FOR LINK-ONLY POSTINGS
If you publish link-only posts, make sure the link text is intuitive and informative, not cryptic. If you must publish cryptic link text, definitely add a few words of explanation. Few people will click on an utter mystery.
Also, be very selective about the links you offer. Have a focus, and maintain quality standards. A random collection of links (especially to material that even you have not bothered to actually read or explore fully) is unlikely to interest anyone.
NEXT: Link blurbs…
INDEX to this series
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