Comments on: When the Person Who Should Blog Can\’t: Amy\’s Take http://www.contentious.com/2004/09/05/when-the-person-who-should-blog-cant-amys-take/ Amy Gahran's news and musings on how we communicate in the online age. Sat, 10 Jan 2009 01:06:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Fredrik Wackå http://www.contentious.com/2004/09/05/when-the-person-who-should-blog-cant-amys-take/comment-page-1/#comment-470 Fredrik Wackå Mon, 06 Sep 2004 06:22:17 +0000 #comment-470 Hi Amy! Thanks for making such a thorough reflection on my post. When it comes to the ghostwriting part I actually intended to be a bit provocative - I agree that in general it will be a bad idea (so I fully understand your point of view) but I'm not sure that we can write it off totally just yet. I do some ghostwriting for other purposes than blogs, and when I wrote the post I had one special CEO in mind. Once a month I write 40-50 seconds for him to say in his company's internal radio programme, and having done that for some time nowadays I barely have to talk to him to get it right. I know what he thinks, when he wants to be diplomatic, when he wants to be controversial, how he says things etc etc. In a relationship like that maybe ghostwriting a blog would work. In exceptional cases, that is. And speaking about radio/audio: I strongly believe in audioblogging for internal purposes (actually the project I mentioned above have similarities to blogging). Say you have a CEO that doesn't meet all emplyees regularly. Too many people, too little time. A written blog from that CEO would give a good sense of the CEO's interests, opinions and so on. But would it tell you as much about the person as an audioblog? I don't think so, I think a person's voice adds a dimension that writing can't compete with. For me, audioblogging is a strong alternative for internal blogs with social or corporate culture strengthening purposes. Hi Amy!
Thanks for making such a thorough reflection on my post. When it comes to the ghostwriting part I actually intended to be a bit provocative - I agree that in general it will be a bad idea (so I fully understand your point of view) but I’m not sure that we can write it off totally just yet. I do some ghostwriting for other purposes than blogs, and when I wrote the post I had one special CEO in mind. Once a month I write 40-50 seconds for him to say in his company’s internal radio programme, and having done that for some time nowadays I barely have to talk to him to get it right. I know what he thinks, when he wants to be diplomatic, when he wants to be controversial, how he says things etc etc. In a relationship like that maybe ghostwriting a blog would work. In exceptional cases, that is.

And speaking about radio/audio: I strongly believe in audioblogging for internal purposes (actually the project I mentioned above have similarities to blogging). Say you have a CEO that doesn’t meet all emplyees regularly. Too many people, too little time. A written blog from that CEO would give a good sense of the CEO’s interests, opinions and so on.
But would it tell you as much about the person as an audioblog? I don’t think so, I think a person’s voice adds a dimension that writing can’t compete with. For me, audioblogging is a strong alternative for internal blogs with social or corporate culture strengthening purposes.

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