Cool Tool: TinyURL

I recently switched this weblog over to WordPress blogging software. Since then, all sorts of interesting things keep popping up related to the switch that I have to learn and/or handle.

Case in point: URL formatting – a surprisingly important issue for both my e-mail alerts and for search engines. Let me explain the issue, and then I’ll tell you about a really cool tool called TinyUrl that’s helping me leverage changing circumstances…

My old blogging software, Movable Type, created a URL for each new blog entry that included a unique numerical string. The advantage of this was that the URLs were always a manageable length to include “as is” in the e-mail alerts I send out announcing fresh content. That is, they’d always fit neatly onto a single line, without breaking across lines. This meant that the links would not be broken (and therefore possibly unusable) when e-mail subscribers would view and click on them. That was nice.

WordPress handles URL formatting differently. By default, it generates a URL for each blog item that includes the words used in the title of that entry. This is desireable from the perspective of search engine optimization, since pages with URLs that includes words which reflect the content of the page tend to be deemed more relevant by the major search engines. Thus, word-based URLs can improve how a page ends up getting ranked in search engines. (It’s not the be-all-and-end-all for search engine optimization, but it does help.) However, this strategy does have a potential drawback: unwieldy URLs

For instance, back on June 25 I wrote an article entitled “Get Human! Monolithic Voices Aren’t Credible, Especially Online.” I was still using Movable Type at the time, so the original URL for that article was: – 48 characters long, just under the 50-character limit I prefer for URLs which appear in my e-mail alerts.

After I converted to WordPress, the URL for that article changed to this unwieldy beast: – 108 characters altogether. (Don’t worry, the original numerical URL still works thanks to a script that my husband/sysadmin wrote for my blog.)

You can see how the lengthier URLs posed a problem for my e-mail alerts. Many, if not most, of them would break across lines and frustrate my thousands of e-mail subscribers.


TinyURL is an excellent, simple, and free service provided by Kevin Gilbertson. Got a URL that’s so long and ugly it hurts to look at it? No problem. Simply enter your long URL into TinyURL via the site’s simple web-based form, and it will immediately generate a redirect to that page with a much shorter URL. There is no time limit on this redirect; it’ll live forever (as far as I understand it).

What’s a “redirect?” A redirect is a handy little HTML trick. By using particular HTML code in a Web page, you can redirect visitors seamlessly from the original page to another Web page.

This neat little tool is what allowed me, in my current e-mail alert, to replace the URL
(94 characters long &#150 ugh!) with the succinct redirect (only 24 characters – yay!).

So for the foreseeable future, my e-mail alerts will include TinyURL redirect addresses for my articles, not URLs. But from the user’s perspective this shouldn’t make any difference, the redirect links should work just the same when you click on them.

The TinyURL redirects will appear only in my e-mail alerts – so don’t look for them on the blog itself. If you happen to have a TinyURL redirect to one of my articles and want to create a link, feel free to use either the longer original URL as your link’s destination, or the TinyURL redirect. It shouldn’t make a difference.

3 thoughts on Cool Tool: TinyURL

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  1. An elegant solution Amy. I wonder though if one could create a tool (think how the NYTimes link generator works with USERLAND to generate links that allow one to visit the NYTimes pages long after the article are archived) that would create or crunch these short URL’s on the fly instead of having to plug them into the TinyURL site each time. I am not at all that tech savvy but I suspect some brain out there is already working on this idea. All it would take for you to do is to click on a link (Javascript presumably) that will spit out a shorter link that you could then append to your emails (I understand why you wouldn’t want it to appear on your site as such).

  2. Amy, I work with Notes/Domino websites, so I know about ugly URLs … another excellent free link squisher you might be interested in is Snurl, aka SnipUrl. There’s a bookmarklet for it, and there’s no redirection page. “Private” snipped URLs are available, and the Editor of the has a page of Interesting Snurls (with it’s own feed).

    Another is DigBig which also doesn’t get in the way by inserting a transition screen…