Yesterday I wrote about how customer relationship management (CRM) vendor Coravue announced that it’s adding personalized webfeed capability to its CRM package – which I think is a great idea. However, I took issue with Coravue’s promotional claims of tracking webfeed usage, which to me did not seem to be anything special.
Today I heard from Cliff Allen, president of Coravue, who was kind enough to elaborate further. With his permission, I am sharing here is what he told me, as well as my response…
Amy…
Thanks for posting information about our personalized RSS feature in our CMS.
You’re idea for the garden suppliers personalizing Web content – and an RSS feed – is exactly how we see this being used. The RSS feed could help a company notify interested customers about a limited supply of a plant. Or, notify customers about weather that threatens the plants they’ve bought.
As for tracking, I believe a sentence in our news release was worded poorly
because it gave the impression that we don’t track individual clicking. The confusing sentence tried to make the comparison to traditional RSS feeds and those that just count clicks. So, we’ve deleted that sentence from the release.
The release now says:
“RSS clickthroughs are tracked by individual reader and stored in the
individual’s usage profile.”
And, “The system reports the total clickthroughs for each RSS headline link, as well as which users clicked each link.”
I thought you might like to see the RSS clickthroughs and Web pages viewed
by one of our visitors. Without giving his name and e-mail, I can see that:
- He registered his interest profile on 5/10
- He clicked the RSS link to our news release on 5/18
- He didn’t click away to any other pages on our site
Here’s the actual data from his profile:
Web Pages Viewed via RSS
Date/Time Headline
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