So far, the all-time most popular article I’ve published on CONTENTIOUS has been Persuading Bosses to Allow Blogs.
Along that general topic, I know that a lot of marketing, PR, and corporate communications people are getting interested in learning more about how they might improve the credibility of their content and also make use of RSS feeds and blogging.
Here are some great resources I’ve found on these subjects…
- Huh? Corp.: A brilliant spoof site that lambasts lame, vague corporate hype. If your content or business model resembles this, you’re in deep trouble! (I found this site through this great FrogBlog posting.)
- The Corporate Weblog Manifesto, by Robert Scoble, author of the Scobleizer weblog. My favorite quote, which reflects what I recently wrote about corporate journalism: “Post fast on good news or bad. Someone say something bad about your product? Link to it — before the second or third site does — and answer its claims as best you can. Same if something good comes out about you. It’s all about building long-term trust.” (See also his related Feb. 15, 2004 entry, Corporate blogging.)
- Blogs, the Media, and Corporate Communications: A thoughful Feb. 19, 2004 posting from Jeremy Zawodney’s Blog about his interactions with PR and marketing folks due to the popularity of his weblog. It includes this great quote: “…Which do you thinks sounds more authentic to the average person, a press release (or e-mail spam) full of marketing speak or a weblog written by a normal person? Think hard about why Amazon’s user reviews are so important to their web site.”
- RSS and Weblogs in Public Relations: A very useful and comprehensive resource list created to support the RSS Winterfest event (Jan. 2004).
- Corporate blogs make personal connection, an April 2003 article by Richard Karpinksi that appeared in B2B magazine. Discusses some examples of pioneering corporate blogs.
- Using RSS for Corporate Communications, a 2003 white paper by Phil Gomes of G2B Group. (I mentioned this in an earlier posting, but it’s worth re-mentioning.)
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