Comments on: Ads in RSS Feeds http://www.contentious.com/2004/02/26/ads-in-rss-feeds/ Amy Gahran's news and musings on how we communicate in the online age. Fri, 05 Sep 2008 13:11:23 +0000 http://wordpress.org/?v=2.6 By: Chris Pirillo http://www.contentious.com/2004/02/26/ads-in-rss-feeds/#comment-222 Chris Pirillo Wed, 31 Dec 1969 17:00:00 +0000 http://contentious.com/archives/2004/02/26/ads-in-rss-feeds#comment-222 Lockergnome's been doing it for well over a year. ;) C Lockergnome’s been doing it for well over a year. ;)
C

]]> By: Bill Flitter http://www.contentious.com/2004/02/26/ads-in-rss-feeds/#comment-223 Bill Flitter Wed, 31 Dec 1969 17:00:00 +0000 http://contentious.com/archives/2004/02/26/ads-in-rss-feeds#comment-223 RSS is changing our surfing habits. Before RSS, we created several page views on a website by thumbing through articles; some of interest some not so. Page views equals revenue. Now enter RSS. We are creating less page views. Publishers need to be compensated. Ads in feeds is inevitable. I agree. It must be done right. Advertisers and publishers need to work closely together for an ad feed model to succeed. The consumer has so much more control and if the noise to value ratio is too high, the consumer will leave. Thanks, Bill Flitter Pheedo.com RSS is changing our surfing habits. Before RSS, we created several page views on a website by thumbing through articles; some of interest some not so. Page views equals revenue.

Now enter RSS. We are creating less page views. Publishers need to be compensated. Ads in feeds is inevitable.

I agree. It must be done right. Advertisers and publishers need to work closely together for an ad feed model to succeed. The consumer has so much more control and if the noise to value ratio is too high, the consumer will leave.

Thanks,
Bill Flitter
Pheedo.com

]]> By: Josh http://www.contentious.com/2004/02/26/ads-in-rss-feeds/#comment-224 Josh Wed, 31 Dec 1969 17:00:00 +0000 http://contentious.com/archives/2004/02/26/ads-in-rss-feeds#comment-224 Hi there- I just saw your item in the E-Media Tidbits newsletter on this point and you said you hadn't seen any of these ads yet. Well, I subscribe to the InfoWorld top news feed and I started noticing them this morning. Here's what it looks like in my RSS reader (I'm using NetNewsWire Lite on Mac OS X): *** Sun expands HP Away Sun Microsystems Inc. is expanding its aggressive HP Away program as it continues to lure Hewlett-Packard Co. (HP) customers to its Solaris platform. ADVERTISEMENT: Web based project tracking solution - Web-based time tracking and expense reporting solution for project management, billing and time and attendance. Implement in 2-3 days. Over 750,000 users worldwide. Free demo. *** One thing to note is that not all RSS headlines I get from the feed include the ad. jf Hi there-

I just saw your item in the E-Media Tidbits newsletter on this point and you said you hadn’t seen any of these ads yet. Well, I subscribe to the InfoWorld top news feed and I started noticing them this morning. Here’s what it looks like in my RSS reader (I’m using NetNewsWire Lite on Mac OS X):
***
Sun expands HP Away

Sun Microsystems Inc. is expanding its aggressive HP Away program as it continues to lure Hewlett-Packard Co. (HP) customers to its Solaris platform.

ADVERTISEMENT:

Web based project tracking solution - Web-based time tracking and expense reporting solution for project management, billing and time and attendance. Implement in 2-3 days. Over 750,000 users worldwide. Free demo.
***
One thing to note is that not all RSS headlines I get from the feed include the ad.

jf

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