So far, RSS feeds have generally been ad-free. But that’s likely to change, as RSS feeds become more popular and as the ad industry starts to get a clue about this new online medium.
Today in Poynter’s E-Media Tidbits, I wrote about how some advertisers are starting their first forays into RSS-land.
I don’t think that ads in RSS feeds are necessarily a bad idea, but I think they need to be handled very carefully…
Keep in mind that one of the biggest attractions of RSS feeds over e-mail announcements is that RSS feeds are spam-proof. Therefore, if you start putting too many ads in your feeds, or if your readers can’t distinguish the feed items from the ad items just by the headline, your feed will start to resemble spam.
More news and resources about RSS feed ads:
- IndustryBrains Feb. 25, 2004 announcement of its new RSS feed ad syndication service. (InfoWorld and Network Computing have already signed up.)
- How long will RSS be ad-free? (Adland weblog entry, Feb. 8, 2004, with discussion in the comments.)
- RSSads.com, an “ad network that will provide a full-service outsourced ad bureau that makes it easy to buy and sell ads in RSS feeds, including technical integration, publisher approval process, and payments. We are currently signing up publishers to be a part of our ad network.”